CMA says tech company has ‘abused its dominant position’ to the detriment of
publishers and advertisers
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The UK competition watchdog has accused Google of anti-competitive behaviour in
the market for buying and selling ads on websites, in a move that follows
similar investigations in the US and the EU.
The Competition and Markets Authority (CMA) said it had found that Google has
“abused its dominant position” in online advertising to the detriment of
thousands of UK publishers and advertisers.
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Tag - Advertising
Decision from WFA follows X suit accusing advertisers of conspiring to withhold
‘billions of dollars in revenue’
A global advertiser alliance has discontinued its corporate responsibility
program after a lawsuit from Elon Musk’s X accused the group of orchestrating a
“massive advertiser boycott”.
The World Federation of Advertisers (WFA) told members on Thursday that it would
shut down the Global Alliance for Responsible Media (Garm) following legal
attacks from X, formerly Twitter, according to Business Insider, which first
reported the news. Garm is a not-for-profit initiative within the WFA that helps
brands avoid advertising alongside or monetizing harmful content.
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X said the companies worked against their economic self-interests in a
conspiracy violating US antitrust law
Elon Musk’s social media platform, X, on Tuesday sued a global advertising
alliance and several major companies, including Unilever, Mars and CVS Health,
accusing them of unlawfully conspiring to shun the social network and
intentionally causing it to lose revenue. The company formerly known as Twitter
accused the defendants of a “massive advertiser boycott”.
X filed the lawsuit in federal court in Texas on Tuesday against the World
Federation of Advertisers as well as the companies individually.
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Advertising to children is strictly regulated – but household brands are
flooding the gaming platform Roblox with interactive marketing. Is this a danger
to young users?
In the blocky world of Chipotle Burrito Builder, players don the uniform of the
Tex-Mex restaurant chain to make burritos for virtual customers. The available
toppings are taken from Chipotle’s real-world menu. Your shirt and cap are
emblazoned with the Chipotle logo. And when the game launched two years ago, the
first 100,000 players could earn “Burrito Bucks” to exchange for a prize on
Chipotle’s website.
Then there’s Hyundai Mobility Adventure that lets you test-drive models of the
Korean manufacturer’s cars. Samsung Galaxy Station gives you a mock-up of the
company’s latest smartphone to take around extraterrestrial worlds. Telefónica
Town challenges you to climb an assault course built of products from the
telecommunication giant’s catalogue. Vans World simply hands you a skateboard
with which to bust a few kickflips across a park plastered with the shoe
manufacturer’s logo.
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