Musk’s X sues Unilever, Mars and CVS over ‘massive advertiser boycott’

X said the companies worked against their economic self-interests in a conspiracy violating US antitrust law

Elon Musk’s social media platform, X, on Tuesday sued a global advertising alliance and several major companies, including Unilever, Mars and CVS Health, accusing them of unlawfully conspiring to shun the social network and intentionally causing it to lose revenue. The company formerly known as Twitter accused the defendants of a “massive advertiser boycott”.

X filed the lawsuit in federal court in Texas on Tuesday against the World Federation of Advertisers as well as the companies individually.