A controversial tweet may make it to the news, but reading every post from the world’s richest man shows how frenzied and extreme he really is It’s just after midnight mountain standard time in the US on 13 August when Elon Musk makes his first post of the day on X, the platform he bought for $44bn when it was known as Twitter. Musk has been tweeting for hours about his interview with Donald Trump, and he will continue into the night before taking a few hours’ break – presumably to sleep – and then logging back on to tweet dozens more times. Over the next 24 hours, Musk will post over 145 times about a range of obsessions, projects and grievances to his 195 million followers. He will share anti-immigrant content, election conspiracies and attacks against the media. He will exchange tweets with far-right politicians, conservative media influencers and sycophantic admirers. He will send a litany of one-word replies that say “yeah”, “interesting” or simply feature a cry-laughing emoji. Continue reading...

Ever since Elon Musk took over Twitter, I and many others have been looking for alternatives. Who wants to share a platform with the likes of Andrew Tate and Tommy Robinson? I considered leaving Twitter as soon as Elon Musk acquired it in 2022, just not wanting to be part of a community that could be bought, least of all by a man like him – the obnoxious “long hours at a high intensity” bullying of his staff began immediately. But I’ve had some of the most interesting conversations of my life on there, both randomly, ambling about, and solicited, for stories: “Anyone got catastrophically lonely during Covid?”; “Anyone hooked up with their secondary school boy/girlfriend?” We used to call it the place where you told the truth to strangers (Facebook was where you lied to your friends), and that wide-openness was reciprocal and gorgeous. It got more unpleasant after the blue-tick fiasco: identity verification became something you could buy, which destroyed the trust quotient. So I joined the rival platform Mastodon, but fast realised that I would never get 70,000 followers on there like I had on Twitter. It wasn’t that I wanted the attention per se, just that my gang wasn’t varied or noisy enough. There’s something eerie and a bit depressing about a social media feed that doesn’t refresh often enough, like walking into a shopping mall where half the shops have closed down and the rest are all selling the same thing. Continue reading...