Technology
Culture
Artificial intelligence (AI)
Festivals
Music
The use of fake AI vocals – including those of Donald Trump – is sending
shockwaves through this historic scene. At a Montego Bay clash, performers
debate their culture’s future
Four days after the attempt on his life, the voice of Donald Trump booms from
the speakers in Montego Bay, Jamaica: “If they needed an assassin, they should
have sent for Bodyguard … about to commit a quadruple murder at Sumfest in
Montego Bay.” The audience are taken by surprise, having been primed for a
reggae riddim to drop, and laugh.
The Bodyguard crew have just taken to the stage at Sumfest Global Sound Clash, a
musical gladiatorial contest where sound systems battle against one another with
creative mixing, hyped-up MCs and exclusive – often incendiary – recordings
featuring star guests and in-jokes. AI vocalists such as this fake Trump,
however, are sending shockwaves through a decades-old musical tradition in which
authenticity and originality are paramount, and sound systems pay premium rates
to artists to get vocals for clashes.
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