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Podcast creators beware. This week Google released NotebookLM, an experimental
tool to help with note-taking, which can create an audio “deep dive
conversation” about any document you care to upload. Read: an AI-generated
podcast.
The results, frankly, are astounding. There are two hosts whose US-accented
voices are almost impeccably believable as humans, and whose banter, digressions
and personal interjections – as well as a tendency to pull in separate pieces of
research to help explain your document – are almost indistinguishable from the
work of humans. Assuming, that is, we’re talking about quite competent humans.
Feeding in a recent Hear Here intro about the longevity of podcasts compared
with that of TV had NotebookLM riffing about Off Menu due to its mention in the
article (“I’ve literally listened to episodes of Off Menu in public and laughed
out loud – like, full-on belly laughed!”). It also introduced some astute
observations not included in the piece itself (“It’s interesting, isn’t it? I
think that maybe traditional listener fatigue doesn’t apply in the same way,
because podcast audiences are largely self-selecting – like, we choose what we
listen to. We’re invested from the start”). I was less chuffed with the podcast
it churned out in response to taking a look at a report about the damp in my
home (“That sounds like something out of a horror movie!”).
It may not be perfect, but it’s scary how impressive the results are. How long
until a fully AI-generated show takes off? And how easy would it be to send
somebody one of these audio files and convince them it was a legitimate
human-created podcast?
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