Labour needs X to get its message out however much it may wish it didn’t

The Guardian | Technology - Thursday, August 8, 2024

The Elon Musk-owned platform remains a vital tool for politicians despite misinformation about disorder in Britain

When Keir Starmer was running to be Labour leader in 2020, his aides seriously considered whether they should leave Twitter for good.

A number of those who remain close to Starmer as prime minister were then enthusiastic about moving off the platform. The party was still feeling wounded by the brutal election campaign and by the bitterness of the way it had been conducted on social media.

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