‘It’s the perfect setting’: TikTok goes wild for backstage Olympics videos

Lesser known sports stars are showing off Olympic Village life and captivating people with their ‘joyful relatability’

Olympic hauls were once the preserve of triumphant athletes showing off their medals, but now every Olympian is getting in on the act by posting videos of themselves unboxing their sponsored kit.

Haul videos – a social media staple in which someone usually shows off their recent purchases – have been popping up online with athletes who are preparing to take to track and field, pitches and courts taking to TikTok instead.