Zuckerberg Augustus: Meta’s emperor rebrands in new clothes

Mark Zuckerberg’s new revamp is a far cry from the zip-up hoodies and suits emblematic of earlier eras of Facebook

Mark Zuckerberg is revamping his public image with new threads. With a trio of bold shirts worn in recent appearances, he’s communicating that he came, he saw, he conquered and he will win again at any cost. The fits might be sick, but we would do well to beware.

During a live, packed-auditorium podcast interview last week, the CEO of Meta wore a drop-shouldered black shirt reading “pathei mathos”, Greek for “learning through suffering”. At his 40th birthday party in May, he donned a black tee with the motto “Carthago delenda est,” which translates from Latin to “Carthage must be destroyed.” He wore a black shirt with black text that read “Aut Zuck aut nihil” during Meta’s Connect product demonstration on Wednesday.