‘Hold on to your seats’: how much will AI affect the art of film-making?

The future is here, whether some like it or not, and artificial intelligence is already impacting the film industry. But just how far can, and should, it go?

Last year, Rachel Antell, an archival producer for documentary films, started noticing AI-generated images mixed in with authentic photos. There are always holes or limitations in an archive; in one case, film-makers got around a shortage of images for a barely photographed 19th-century woman by using AI to generate what looked like old photos. Which brought up the question: should they? And if they did, what sort of transparency is required? The capability and availability of generative AI – the type that can produce text, images and video – have changed so rapidly, and the conversations around it have been so fraught, that film-makers’ ability to use it far outpaces any consensus on how.

“We realized it was kind of the wild west, and film-makers without any mal-intent were getting themselves into situations where they could be misleading to an audience,” said Antell. “And we thought, what’s needed here is some real guidance.”